Emerging Markets: Lessons for Business Success and the Outlook for Different Markets (Economist Books)

Tags: Business & Investing / Finance / International / Investing / Professional & Technical / Accounting & Finance
Authors: Daniel Thorniley - Nenad Pacek
Edition: 2nd Revised ed.
Release: 2007-09-01
Format: Hardcover (240 pages)
ISBN 10: 186197843X
ISBN 13: 9781861978431
List Price: $29.95

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Book Description: Emerging markets can offer businesses much higher rates of growth than their developed world operations. This book looks a the reasons some firms fail and some firms succeed and it provides an extensive review of the outlook for different emerging markets. Using the real experiences of companies to illustrate the points it makes, this extensively updated and revised second edition of this book is aimed at both managers who are involved in emerging markets for the first time and managers who are already operating in them. It will serve as a guide to on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies.

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