Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Pearson+)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Pearson+)
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Pearson+)
ISBN 13: 9780135641316
ISBN: 0135641314
Authors: Kevin Keller - Vanitha Swaminathan
Edition: 5
Publisher: Pearson+
Format: eBook (800 pages)
Released: Sep 15th, 2020
Related ISBN: 9780134877952
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Related ISBN: 9780138068332
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